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Nutrition retailer seeks licensing partners.
July 22, 2009
By: TOM BRANNA
IMG Licensing, a division of global sports and entertainment company, has been selected as the exclusive, global brand licensor and merchandiser for General Nutrition Centers, Inc, the world’s largest specialty retailer of nutritional products. GNC, with more than 6,600 retail locations around the world, is the leading retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements, and sports nutrition, diet and energy products. The partners expect to bring to market a robust line of branded consumer products including foodbeverage items, fitnesswellness equipment, apparel, healthand beauty products and fitness accessories. This will be the first time in 75 years that GNC has pursued licensed relationships to expand it brand outside of its massive network of franchised store operations.
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